IPhone Anticipation just another ploy?

The New York Times reports that Apple seems a bit anxious about its carefully gauged hype on the I-Phone. Obviously, they try to build up anticipation for this product they hope will become the next BEST THING WE CAN'T DO WITHOUT, like they tried (and fairly successfully, I might add) to do with the IPod.  The only thing is: it undoubtedly does ToO much. I got a Treo 700p for Christmas this year, which I had specifically asked for, nearly begged for, but when I got it, I realized I would become too dependent on this little gadget, and I didn't really like having my phone mixed in with my email mixed in with my web browsing, mixed in with my music. So I took it back and got a regular phone (admittedly, it has music capability too).

I think this so-called "God machine" will have the same effect. Only a prediction. We'll see how it plays out. Steve Jobs' success, though, seems more to rely on its cool packaging and viral marketing techniques than an item's functionality. Also, the simplest things thrive on their simplicity. Just an observation. For example, the iPod Shuffle I have, with its clip, seems the perfect thing for busy people on the go, who especially need to listen to something while exercising or waiting, but don't need a lot of extra stuff with it. Now, if only they had an IPhone shuffle come out.....? That picture comes from Mac Geeks, a blog written in German, showing the wishful thinking others have as well.